mixue888 Privacy Policy

1. Introduction & Scope

mixue888 ("we", "us", "our") operates the online gaming platform accessible at mixue888.one (the "Platform"). This Privacy Policy applies to all personal data processed in connection with your use of the Platform, including data collected during account registration, identity verification, payment processing, gaming activity, customer support interactions, and marketing communications.

This Policy is intended to meet the standards of applicable data protection legislation, including principles aligned with the Malaysian Personal Data Protection Act 2010 (PDPA) and internationally recognised data protection frameworks. Where you are located in a jurisdiction with its own data protection legislation, we process your data in compliance with the requirements applicable to our operations.

This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which form part of your agreement with mixue888.

2. Data We Collect

mixue888 collects the following categories of personal data in connection with the operation of the Platform:

3. How We Collect Your Data

mixue888 collects personal data through the following means:

• Direct provision: Data you provide during account registration, KYC submission, deposit or withdrawal transactions, customer support contact, or when updating your profile.
• Automated collection: Technical data collected automatically when you access the Platform, including through cookies, server logs, and device fingerprinting technologies. See Section 7 (Cookies) for further detail.
• Third-party sources: Identity verification providers used for KYC processing; payment service providers (including Maybank2u, CIMB, DuitNow, FPX gateway operators) confirming transaction status; fraud prevention services sharing risk signals; and analytics providers aggregating non-personally-identifiable usage data.
• Gaming activity: Data generated automatically as a result of your use of games, sportsbook markets, and promotional features on the mixue888 platform.

4. Legal Basis for Processing

mixue888 processes your personal data on the following legal bases, depending on the nature and purpose of the processing:

• Contractual necessity: Processing required to fulfil our obligations under the account agreement, including account registration, payment processing, game service provision, and support.
• Legal obligation: Processing required to comply with applicable laws, including AML/KYC obligations, age verification requirements, and lawful regulatory requests.
• Legitimate interests: Processing necessary for our legitimate business interests — fraud prevention, platform security, responsible gaming monitoring, dispute resolution, and service improvement — where those interests are not overridden by your privacy rights.
• Consent: Processing of data for marketing communications and non-essential cookies, where your explicit opt-in consent has been obtained. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5. How We Use Your Personal Data

mixue888 uses personal data for the following purposes:

• To create, verify, and maintain your mixue888 account;
• To process deposits and withdrawals through your chosen Malaysian payment method;
• To verify your identity and age in compliance with our KYC obligations (21+ requirement);
• To detect, investigate, and prevent fraud, money laundering, and other prohibited activities;
• To monitor gaming activity for responsible gaming purposes, including identifying patterns that may indicate problem gambling;
• To enforce self-exclusion and cooling-off periods where requested by you or required by our policies;
• To respond to customer support requests, process complaints, and resolve disputes;
• To send transactional communications (deposit confirmations, withdrawal notifications, security alerts);
• To send promotional communications where you have opted in to receive them;
• To improve and personalise the Platform experience based on aggregated usage analytics;
• To comply with legal and regulatory obligations, including responding to lawful requests from Malaysian authorities.

mixue888 does not use your personal data to make solely automated decisions that produce significant legal effects on you, without human review being available.

6. Data Sharing & Disclosure

6.1 Third-Party Service Providers

mixue888 shares personal data with carefully selected third-party processors who assist in delivering the Platform, including: identity verification providers, payment processors, fraud prevention services, cloud hosting providers, customer support platforms, and analytics services. All such processors are contractually bound to process data only on our instructions and to maintain appropriate security standards.

6.2 Game Providers

Where necessary for game delivery, technical data (such as session tokens and bet identifiers) may be transmitted to licensed game studios (e.g., Pragmatic Play, Evolution Gaming) operating within their own data processing frameworks. These providers do not receive your name, financial data, or contact details.

6.3 Legal & Regulatory Disclosure

mixue888 may disclose personal data to government authorities, law enforcement agencies, or regulatory bodies where required by applicable law, court order, or where we reasonably believe disclosure is necessary to prevent or investigate illegal activity including fraud, money laundering, or the exploitation of minors.

6.4 No Sale of Personal Data

mixue888 does not sell, rent, or trade your personal data to third-party advertisers or data brokers under any circumstances. Sharing of data with marketing partners is limited to aggregate, non-personally-identifiable analytics.

7. Cookies & Tracking Technologies

The mixue888 Platform uses cookies and similar tracking technologies to function correctly and to improve your experience. The following categories of cookies are used:

• Strictly necessary cookies: Required for the Platform to operate — session management, authentication tokens, security checks. These cannot be disabled without breaking core functionality.
• Functional cookies: Remember your preferences such as language settings, region selection, and game lobby layout. Disabling these may reduce Platform functionality.
• Analytics cookies: Collect anonymised data on how visitors interact with the Platform — pages visited, session length, error events. Used solely to improve the Platform. No personally identifiable data is associated with analytics cookies.
• Marketing cookies: Used only where you have explicitly consented. Track promotional campaign responses to allow mixue888 to deliver relevant offers. You may opt out at any time via your account settings.

You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent the mixue888 login and Platform from functioning correctly.

8. Data Retention

mixue888 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods:

• Account and KYC data: Retained for a minimum of 5 years from account closure, in compliance with AML regulatory requirements.
• Transaction records: Retained for a minimum of 7 years to satisfy financial record-keeping obligations.
• Gaming activity logs: Retained for 3 years from the date of the activity for dispute resolution and responsible gaming audit purposes.
• Support communications: Retained for 2 years from the date of the last interaction.
• Marketing data: Retained until you withdraw consent or for 2 years from your last meaningful interaction with a marketing communication, whichever is sooner.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

9. Data Security

mixue888 implements technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Transport Layer Security (TLS 1.3) encryption for all data transmitted between your browser and our servers;
• Encryption at rest for sensitive data fields including payment credentials and KYC documents;
• Access controls limiting internal data access to authorised personnel on a need-to-know basis;
• Two-factor authentication requirements for staff accessing personal data systems;
• Regular security assessments and penetration testing of Platform infrastructure;
• Automated anomaly detection systems monitoring for unusual access patterns or data exfiltration attempts.

While mixue888 takes all reasonable precautions, no data transmission over the internet is completely secure. You are responsible for maintaining the security of your own mixue888 login credentials. If you suspect a security breach affecting your account, please contact us immediately at [email protected].

10. Your Data Rights

Subject to applicable law and certain statutory exceptions, you have the following rights in relation to your personal data held by mixue888:

To exercise any of the above rights, please contact us at [email protected] with the subject line DATA RIGHTS REQUEST. We will verify your identity before processing the request.

11. International Data Transfers

To operate the Platform, mixue888 may transfer personal data to servers or service providers located outside Malaysia. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that required under Malaysian data protection law — including contractual clauses binding the recipient to equivalent data protection obligations.

Game providers and payment processors may operate infrastructure in multiple jurisdictions. All such providers are subject to data processing agreements that restrict use of data to the purposes for which it was shared.

12. Children's Privacy

The mixue888 platform is strictly restricted to individuals aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been submitted by or on behalf of a person under 21, that account will be immediately suspended and the data deleted in accordance with our data disposal procedures. If you believe that a minor has registered on our platform, please contact us immediately at [email protected].

13. Changes to This Privacy Policy

mixue888 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform features. Material changes will be communicated to registered Players via email to the registered address and by a prominent notice on the Platform at least 14 days prior to the changes taking effect.

The "Last Updated" date at the top of this page reflects the date of the most recent revision. Continued use of the mixue888 Platform following the effective date of any change constitutes acceptance of the updated Policy. If you do not agree with any change, you should cease using the Platform and may request account closure.

14. Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how mixue888 handles your personal data, please contact our Data Protection team:

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.